A Few Words

About Me

How I work

My Approach: Practical, Scalable, No-Fluff Solutions

Every Salesforce org is unique, but messy processes, outdated flows, and overwhelmed admins are universal problems. I focus on simplifying what’s already there, enhancing what’s working, and replacing what’s not.

I work collaboratively with clients — no cookie-cutter templates, no overcomplicated solutions. Just proven systems designed around your goals, users, and growth stage.

Who I Help

Who I Typically Work With

Salesforce admins looking to clean up flows and boost efficiency
RevOps and sales leaders who need better reporting and automation
Startups and small teams ready to scale with better CRM structure
Consultants needing behind-the-scenes automation support
Nonprofits and lean teams running on limited resources

Whether you’re hands-on in Salesforce or just need it to “work better,” I can help you get there.

Background

Your Salesforce Admin & Automation Partner

I’m Justin Pena, a Salesforce Consultant with a deep focus on building smarter workflows, cleaner CRM structures, and automation that actually works.

Over the past 7+ years, I’ve helped teams across industries simplify complex Salesforce orgs, eliminate redundant processes, and unlock the full potential of automation. From Flow architecture to real-time dashboards, I specialize in solutions that reduce admin overload and improve system adoption.

My work spans:

Flow optimization & automation strategy
CRM data migration and cleanup
Custom reports and dashboards
AI-enhanced productivity (ChatGPT, Copilot)
Org audits, user training, and governance setup

Whether you’re a solo admin or leading a growing ops team, I bring a mix of technical experience and strategic insight — always focused on practical, scalable results.